This Is Why Everyone Is Talking About The Ned | InStyle.co.uk
Published on InStyle.co.uk, 27th April 2017
Welcome to the new house of hedonism. Chiltern Firehouse just got some serious competition…
When you spot Douglas Booth having dinner with Nick Grimshaw, Eddie Redmayne hanging out on the rooftop, Stanley Tucci holding court at the main bar and Brooklyn Beckham nonchalantly sauntering around you know the party bar level has just been rapidly raised. Welcome to The Ned, Soho’s House latest venture. It’s opening, gives its location in London’s Square Mile, usually the stomping ground of the shiny suited and beige kitten heeled some major style kudos and marks a first for the group in widening their membership to not just those in the creative field. Here’s why you need to geo tag your location there on Insta stat...
The interior inspo…
Housed in the former Midland Bank, the new development by Soho House & Co in partnership with US Sydell Group (they’re also behind The Nomand in NY and The Line in LA) has been in development for the past four years and is said to have cost £200 million to renovate. As a Grade 1 listed building they’ve keep many of the art deco touches including the original 92 pillars and green marble tiling on the ground floor level which used to be the banking hall. Unlike other houses there’s no exposed fialament lightbulbs, no Farrow and Ball’s Mole's Breath paint nor modern leather backed bar stools. Instead, you’ll find in keeping with its heritage plenty of plush velvet chairs, chintzy floral coverings on the pool loungers and lots of marble tiling and pink detailing which just happens to be totally on-trend with the Generation Pinterest.
The deets… Spread over 12 floors, The Ned feels like a hedonistic cornucopia. The ground floor is home to the food court-esque space with eight different restaurants including an outpost of Mayfair’s Cecconi’s, Zobker’s a Jewish-style deli, a poke restaurant part conceived by Instagram sensation Clerkenwell Boy and Millie’s, a American style eatery serving up carb heavy soakage 24 hours a day. Take the lift down a level and you’ll find the Vault Room, a lounger bar, once the former bullion hold complete with a 20-tonne safe door and 3,000 safety deposit boxes. Bets on this is going to be the most sneakilily Instagrammed shot. On the same level you’ll find a Cowshed spa, Cheeky nail salon and Neville barbers while head down another level to the workout space complete with boxing gym, 20-metre swimming pool and hammam. While up on the on the 9th floor you’ll find the rooftop terrace complete with another swimming pool overlooking St. Paul’s cathedral. Get there early to ensure you grab a spot on a lounger and to watch the sun go down over the city. Again another Insta spot worth breaking the social media ban for.
Can’t bear to leave…
Check into one of its 252 bedrooms. Spanning 12 categories referencing everything from the 1920s to the golden age of travel room rates start from £250 with a discounted rate for those under 30. ‘Cosy' rooms feature dinky drinks trolleys, ‘medium’ vintage vanities and ‘large’ four poster beds complete with chintzy curtains. For those living the banker bonus dream, the Chairman’s suite can be accessed via a private lift, at a price of £2,000 per night.
Want in...
Membership starts from £3,000 per annum with a discounted rate of £1,500 for those aged under 30. Otherwise, just persuade your banker friends who surely have rinsed you of your hipster Shoreditch House membership for a long enough, that it's time to return the favour and be their permanent plus one. If all else fails just go for dinner at one of the many restaurants that don't require a membership to dine.
